Do you have a digital footprint that stand apart from other California hard money lenders?

Your digital footprint is one of the most important things that you should care about in your day to day life. This goes double if you are in the real estate business. You want your potential clients to see that you are a fair and just business person. As a California hard money lender you should always be aware of what you are posting on the Internet.

This is the age of transparency. With the right technique and a few keystrokes your career could possibly end, and there would not be a thing that you could do about it. California hard money lenders are not the exception to this at all. In fact they should be certain to keep your business free and clear of any indiscretions. With California being one of the states that suffered tremendously from the housing bubble burst, it is a good idea to keep things simple and clear.

You already have a lot of things going against you in the real estate industry; do not be one of the things that could potentially hold you back. If you can, try to wipe most of the negative things about yourself off the internet. That embarrassing photo you took while at a realty convention, delete it. That horrible joke you may not agree with but decided to repost anyway, delete it. The terrible paragraph long rant you had about the government, once again, delete it. Any and everything can hurt you and possibly have you passed up for another California hard money lender.

You do not have to like or comment on every single thing that you see cascading down your timeline. In fact, if you can, try to remove yourself from your social media for a periods of time. Take a break to focus on what really matters; finding new clients and building better communities. If you can try to hire a social media consultant that can help you. This can be one of your greatest investments for your business. However, you want to make sure that you are periodically checking to make sure things run smoothly.

Do not try to discredit or bash other California hard money lenders.

Yes, this is a capitalist country, people want options, but never throw another California hard money lender under the bus. You especially do not want to do that out in the open where everyone can see it and repost it. Once you put some on the Internet it usually stays there forever. So be extremely careful.

You also want to make sure that you leave your personal views out of cyberspace, as well. Yes, you may believe that the President is a bonehead, but you do not need to express it every ten minutes. People see and people get extremely annoyed by it.

Do not do what other California hard money lenders do.

No every California hard money lender’s website has to have a bald eagle with an American flag on it saying, “God Bless America.” It is very cliché and it makes you look very xenophobic. And please for the love of God, don’t share your political views.

Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel:  (623) 582-4444
Texas Tel:      (512) 516-1177
Dennis@level4funding.com
http://www.Level4Funding.com
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701

 

About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.